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Meow Mix
Meow Mix is a variety of dry and wet cat food known for its advertising jingle. It is a product of The J.M. Smucker Company as of March 23, 2015. Meow Mix was introduced in 1974 and sells many flavors too. It also is known for selling Alley Cat dry cat food. Their current slogan is "It's all about the mix".
==Company background==
The Meow Mix Company operates from a facility in Decatur, Alabama and produces Alley Cat brand cat food products. Originally a product of Ralston Purina, Meow Mix was divested for antitrust reasons in the early 2000s. The brand was acquired by Del Monte Foods in May, 2006. Their most famous slogan is, “Tastes so good, cats ask for it by name.”
The company was acquired by The Cypress Group, a New York-based private equity firm in a $425 million leveraged buyout in 2003. Three years later, Del Monte Foods acquired the company for $705 million.〔(Equity Firm Buys Cat Food Company for $425 Million ). New York Times, October 15, 2003〕〔(Del Monte to Buy Meow Mix And Sell Some Food Units ). New York Times, March 3, 2006〕 The company had also been owned by J.W. Childs Associates which acquired the business in 2001 for $160 million. On March 23, 2015, parent company Big Heart Pet Brands was acquired by The J.M. Smucker Company.〔(【引用サイトリンク】url=http://www.jmsmucker.com/investor-relations/smuckers-financial-news-releases/article/2027898 )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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